Behind the Scenes: How We Build a Website from Strategy to Launch
When it comes to creating a successful online presence, a website isn’t just a collection of pages — it’s a carefully crafted digital experience. At Wicked Fig, we take pride in building websites that not only look great but also perform beautifully. Here’s a behind-the-scenes look at how we bring a website to life — from the very first strategy session to the final launch.
1. Strategy: Setting the Foundation
Every great website starts with a solid plan. Before a single line of code is written, we dive deep into understanding your business, audience, and goals.
Key steps in our strategy phase include:
Discovery Workshop: We meet with key members of your team to learn about your brand, customers, and competitors.
Goal Setting: We define measurable objectives — whether it’s generating leads, boosting sales, or improving brand awareness.
User Research: We analyze your audience’s needs and online behaviors to ensure a seamless user experience (UX).
SEO & Content Strategy: We build a content plan optimized for search engines and aligned with your brand voice.
This step ensures that every design and development decision supports your business goals.
2. Design: Bringing Ideas to Life
Once we’ve established a strategy, our creative team transforms insights into visuals.
Here’s what happens during the design phase:
Wireframing: We sketch out the structure of each page to map the user journey.
UI/UX Design: Our designers create an engaging interface that’s intuitive and accessible on all devices.
Brand Integration: Colors, fonts, and imagery are customized to reflect your unique identity.
Feedback & Revisions: You’re part of the process — we collaborate closely to refine the design until it’s perfect.
This stage is where your brand begins to take digital shape.
3. Development: Building the Engine
With design approved, our developers turn mockups into a fully functional website.
The development phase includes:
Front-End Development: We bring designs to life with clean, responsive code.
Back-End Development: We set up content management systems (CMS) and custom functionality tailored to your needs.
SEO Implementation: We structure URLs, metadata, and technical SEO elements to boost visibility.
Speed & Security: From caching to SSL certificates, we ensure your site is fast and secure.
Our code is clean, efficient, and built to scale — giving you a site that performs as great as it looks.
4. Content: Crafting the Voice
Your website’s design draws users in, but your content keeps them engaged.
Our team helps you develop compelling copy, visuals, and calls to action that guide visitors toward conversion.
We focus on:
Keyword-optimized web copy for SEO
Clear messaging aligned with your brand tone
Engaging imagery and multimedia elements
A great website tells a story — and we make sure yours connects with your audience.
5. Testing & Quality Assurance
Before launch, we put your website through rigorous testing to ensure everything runs smoothly.
Our QA process includes:
Browser and device compatibility testing
Accessibility checks (ADA compliance)
Performance optimization and load time analysis
Bug fixes and final polish
We don’t go live until every element works flawlessly.
6. Launch: Going Live with Confidence
When everything’s ready, we handle the technical side of the launch — from DNS setup to server configuration. We monitor performance closely during the rollout to ensure a seamless transition.
But the launch isn’t the end — it’s just the beginning. We offer ongoing maintenance, analytics tracking, and SEO monitoring to keep your website growing with your business.
7. Beyond Launch: Continuous Improvement
The web evolves constantly, and so should your site. We provide post-launch support, performance insights, and regular updates to keep your site optimized for speed, security, and SEO rankings.
Building a website is more than just design and code — it’s a strategic collaboration that combines creativity, technology, and data.
Ready to start your own website project?
Contact us today to begin the journey from strategy to launch.
